Often in my life I have been accused of making up words. They just have a tendency to get all toungled up on me, so in my search for the right name for the endeavor I was about to undertake I did what I always do… make up a word. (My apologies to those of you who keep pronouncing it as Electry.)
Here is the quick etymology of Eclectry:
Eclectry = eclectic + ry
And here is what it means:
1. selecting or choosing from various sources.
2. made up of what is selected from different sources.
3. not following any one system, as of philosophy, medicine, etc., but selecting and using what are considered the best elements of all systems.
4. noting or pertaining to works of architecture, decoration, landscaping, etc., produced by a certain person or during a certain period, that derive from a wide range of historic styles, the style in each instance often being chosen for its fancied appropriateness to local tradition, local geography, the purpose to be served, or the cultural background of the client.
-ery or -ry
suffix forming nouns
1. indicating a place of business or some other activity: bakery ; brewery ; refinery
2. indicating a class or collection of things: cutlery ; greenery
3. indicating qualities or actions collectively: snobbery ; trickery
4. indicating a practice or occupation: husbandry
5. indicating a state or condition: slavery
The compilation of all these definitions is Eclectry. Presently its manifestation is jewelry.
The logo is a play on the sound of Eclectry as eclec-tree. I loved the idea of a tree because it is an organic, growing, ever changing thing. Its many branches all coming together in one trunk, for me, capture some of the concept of eclectic. The logo is circular because so much of life is circular, and it surrounds the tree emphasizing the unity of all that it encompasses, yet at the same time it is not a closed system. Furthermore, the line does not simply surround the tree, it creates it. The tree is made entirely of negative space because the invisible can be seen only in it’s interaction with the visible. Lastly I love the balancing of opposing forces that can be seen in the contrast between the living tree and the metal that surrounds it.